
Copyright 2007-12 Carla Moquin |
Benefits for Businesses (p. 5) |
Babies in the Workplace |
Attraction of New Customers |
In addition, parents generally become so loyal and grateful to the company
for the opportunity to stay with their babies that their long-term productivity
is much higher. All of the more than 170 companies that have baby
programs have found that the benefits of allowing babies far outweigh any minimal
productivity issues during a baby's time at work. To minimize or eliminate
any potential resentment issues on the part of coworkers, it is critical,
however, that a company specify that work still needs to be completed. The
only companies that have experienced difficulties related to work not being
effectively accomplished are those without clear rules in place to guide employee
behavior; this is why it is strongly recommended that a formal policy be established
to prevent problems and make expectations clear. Productivity issues
are also minimized when parents follow their babies' cues and respond immediately
to the first sounds of distress, thus preventing the babies from getting
to the point of full-blown crying and taking longer to soothe. |
Having babies at work in public view (such as at credit union teller
windows or customer areas in retail stores) results in customers coming to a business
more often, which often directly translates to increased profits for the
business. Companies have found that people will frequently come to the
establishment simply to see if the company really does have babies at work or to
visit babies they have gotten to know--and in retail stores, people frequently
make purchases in the course of these baby visits. |